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Insomnia Cookies
Branding | Packaging
Challenge
This project was a packaging design project. I needed to redesign an existing brands product line. I decided to redesign Insomnia Cookies for British supermarkets. I felt as if the packaging design for the products didn't have a good enough shelf presence, so i decided to redesign the brand as well as the packaging design.
Skills
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Brand research
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Market strategy
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Brand design
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Illustration
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Packaging design
Outcome
I created a series of 3 products that had a unique hexagonal design with a new, fresh feel that targets the audience a lot more effectively. I went for a 80's themed design approach with a modern twist as i found in my market research that this is a current trend in 16-25 year olds.
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